.COM is a brand owned by C.T. Srl, a new and young product line exclusively for women.
The collection is found within such spaces as specialised multi-brand stores, retail outlets, sports clothing and fashion stores, large shops and shop-in-shop spaces.
The guiding lights of the dotCom capsule collection are dynamism and trendiness, while its aim is to introduce a range of fitness-fashion clothing to the market which can grab the attention of a young – and not so young – female clientèle.
The payoff of this collection, “ACTIVE(wear) & FASHION”, encapsulates to perfection the notion that the sporty yet fashionable look is one of the strongest trends of recent seasons.
The range of items in women’s “leisuretime” clothing includes t-shirts, sweatshirts, trousers, leggings, tops and sports jackets; but also clothing for pilates, yoga and running.
Sportswear is no longer simply clothing for brief windows of time but has firmly established itself as an everyday choice. The sporty-chic look is growing ever more refined and couture, in terms of cut and material as well as shape.
dotCom women’s clothing brings together elegance, practicality and exclusivity, offering modern, on-trend pieces which have the perfect balance of functionality and aesthetics. This means that the high-tech running pants can be matched with tailored garments for an evening drink, the soft sweatshirts can be worn even in the office for a super-comfortable and bon-ton look, and the skinny-fit joggers are ideal not just for fitness lessons but also for high-fashion evening events.
The secret of dotCom’s activewear for women is precisely this: a mixture of comfort and class, where style does not mean neglecting substance. Beautiful, fit women who combine healthy living principles with comfort and aesthetics: these are the new trends that have produced the .COM collection, with its complete line of tracksuits, sweatshirts, leggings, shorts, vests and bras; all refined yet functional items of women’s sportswear, for training in style.
Among the key pieces of the dotCom capsule we find the luxury tracksuit, which has its roots in fitness but also takes inspiration from couture: thanks to its “athleisure” characteristics, it offers just the right blend of comfort and dynamism. After years of banishment from the runway, tracksuits have been restored to glory by major stylists, losing no time in shooting to the top of the list of the season’s unmissable looks. Today, they represent the latest must-have piece for celebs and artists.
Another of the line’s star pieces is the dotCom sweatshirt, which, not just for jogging, is also a candidate for a leading role in the fantastic world of glamour. It is the perfect piece around which to construct a sporty-chic outfit to turn heads on lots of occasions. Thanks to their bright, pastel colours with fluorescent details, these sweatshirts are right on trend and have been ever-present in the season’s latest fashions.
A wealth of technical details in high-performance, ultra-modern materials defines the style of every single piece. Shocking Pink, Tiffany Green, White, Black, and a Touch of Gold laminate to heighten the glamour; net and stretch tulle to emphasise femininity.
dotCom damn hot!
